In this ever-competitive academic market, colleges and universities are seeking bold new strategies to increase enrollment. Roosevelt University in Chicago is one school that is banking on signature architecture to reposition itself amidst a growing landscape of academic institutions and bring more students to its ranks. At a time when construction cranes have all but disappeared from the Chicago skyline, Roosevelt University is building and doing it big with a new 32-storey glass tower that it says will be the second tallest campus building in the United States. Designed by VOA Associates Incorporated, Roosevelt’s new vertical campus will transform the way the university operates while bringing a significant change to Chicago’s skyline.