Heatherwick Studio has been selected to lead the redesign of the Coex Convention Centre in Seoul, following a competition aimed at reimagining the building's purpose and facade. Coex, which spans 350 metres, is one of South Korea's most significant conference and exhibition venues. However, its current glass structure has been described as generic and does not fully convey its role as a cultural and commercial hub. Heatherwick Studio's winning design introduces a concept inspired by the idea of a "Cabinet of Curiosities", turning the convention centre into a place of discovery and engagement, encouraging visits beyond formal events.